More publicity, more advertisement in places such as the Countrymans Weekly and EDRD, upto date website, regular meetings to air views etc, a regular yearbook the list is endless. Like has been said it would be very popular, even though most would never use the rescue service it would be something good to be a part of and a good show to the anti's that we are united.
Every terrier lad I know would join if these things were available.