The supermarkets,are a major cause of animal cruelty imo. Animals and birds are pushed to ever more limits to improve profitability.As soon as their efficiency drops below the required standard they are slaughtered.
The average consumer doesn't think about welfare, they just look at price. Yet, often, they are the same people who give us stick for providing our own food via country sports. The hypocrisy is staggering.
There is way more barbaric cruelty in intensive farming than there is in shooting, fishing or coursing.
Try telling townies that though.