I had a mate once who swore by it! Sounds too expensive for me, but I heard it works!
When I used to work in a garage, one of the lads told me about an old colleauge who used to work with them. He was an old guy, his father used to be a lay preacher. He used to live by himself, and one of the boys told him that to give himself a better buzz when he, ahem, 'releived' himself, was to rub some deep heat just around the rim....
Anyway, he came into work the next day, calling the boys all the b*****ds under the sun.
Turns out, instead of him applying just the recomended 'dab', he'd smeared a