I have to admit, I have heard first hand from an ex Hereford Guy that he was not badged, and in those circles he is considered a joke. Someone I know was rung by his production crew to act as an adviser on a project he was leading. He refused, as he didn't want to be connected with him.
You will also note he reports in his shows that he was ex 'special forces'..........not SAS, it s a play on words, and a whole different thing.
As a TV presenter is ok, maybe he should stick to that