INGREDIENTS: Surimi (45%) [Alaska Pollock (Fish), and/or Hake (Fish), Sugar], Water, Wheat Starch, Potato Starch, Rapeseed Oil, Sugar, Salt, Dried Egg White, Crab Extract (Crustacean), Flavouring, Colour (Lycopene), Dried Egg.
but as my mum says it isn't what kids don't eat it's what they do eat, meaning you can eat junk as long as you eat the good stuff too.