A good friend's daughter works in the travel industry and gets free tickets to destinations of her choice. She prefers Japan every time and takes her family there twice a year.
She likes the politeness, the safety, the food, the endless people watching and the feeling of being immersed in a totally different culture.
I like to read about Japan: the insularity of the country , the loneliness of the old, the manic work culture and the refusal to consider immigration to fill vacancies, despite an exceptionally low birth rate.
For a highly developed and sophisticated country they