I'd be the last person to defend over pricing, but...................
the one thing you have to remember is that the bigger a company is, the higher it's overheads will be. Pretty ladies to answer the phone cost money, as do managers, surveyors, health and safety consultants, laptops, servers, and all the other crap that goes with running a big concern.
I always used to say to my staff, "you either cost this company money or you make money to pay for everyone else. The only people in a pest control company who make money are the technicians. Without them, the rest of us would be fec