It certainly has become more popular over the years as there is now a greater awareness of wildlife and the environment, starting with kids at school, excellent programs on the subject, magazines etc..this will increase, it is so media friendly..and wildlife photography and videos will increase as recording technologies improve..Scotland for example has a far greater income with wildlife related holidays, visitors and photographers than what it has in revenue income from hunting..Hunting oportunities are being replaced with photography opportunities in a lot of areas and countries, where peopl