He is using a couple of things to plant ideas into peoples minds, one of the main things he uses is NLP which mean Nuro Linguistic Programming. Which means he uses certain words to programme people to do certain things by talking to them this involves putting hidden messages in sentances by changing the pitch of his voice on certain words and slipping random words into sentances really quickly so you hardly notice. He also does other things like the adverts he's been running for the last couple of weeks all have hidden messages. They were basically the same advert but things changed in each of