Well, call me a bit biased here as my wife's actually Bulgarian (from Nessebar, near Sunny Beach) and we've got a wee place there (200yds from the beach) so we usually get across a couple of times each year.
Yes, it's a country which is still recovering from the ravages of communism (and the collapse of it - long story, but it left many Bulgarians even worse off than before) but, in my experience, the people are generally very friendly (although like any country, you get ar&eholes everywhere) the food is fantastic (no added crap, plenty of fresh meat, fish and vegetables) and there are so