Location ,location,location. If you can safe guard the area, keep 1 or 2 buddies happy on it to share the cost of maintaining it, feeding it, & attracting more into the area. Its worth what time & effort you have. Does it work with your plans for a few pens ?? high seats ?? whatever..If the location is venerable.....open to abuse, it may be a headache. Have a morning, then an afternoon, & an evening out at diffrent times & see whats on there. & dont forget, how long is the lease !
Good luck.