it kind of promotes knobheads buying dogs for all the wrong reasons though IMO. Before some tw@t came up with the name labradoodle, how many people would go out and look for a lab x poodle? very few I would guess!
Not that there's anything wrong with either breed, or a cross between them, but some people will have gone out and bought a dog that's actually probably quite demanding just because they like the name labradoodle!