when im sart retrieve training for the first time I sit down in the pup bed I sart with a kid little teddy when the pup gos and fetch the teddy it will go the its bed I reward the pup for a full retrieve the recall looks ok you are doing the right thing going in the other direction the sit, down, stay, will get there in the end keep working at them and your pup will be a well trained dog all the best with the training
THANKS FORDIE