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Are you using Whatsapp Business API (WABA)?


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  • mushroom changed the title to Are you using Whatsapp Business API (WABA)?

7 hours ago, mushroom said:

How many are using it on here for your businesses or companies?

What’s the difference ?

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14 minutes ago, WILF said:

What’s the difference ?

API integrates with business IT tools like CRM, email etc 

When you receive the messages from Vodafone for example with an offer if you don’t reply they disappear or if you type stop they don’t continue. If you go to a website and you see the WhatsApp symbol to “talk to us” when you send a msg that msg goes to a central management system and any of their employees with access to that system can reply without opening WhatsApp. Think of it as all msgs go to a computer and not a WhatsApp account. (Not exactly true but a reasonable example) 

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Different to WhatsApp business because those msgs go direct to a WhatsApp biz account, no different to like what you have on your phone with single chats ;) 

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2 hours ago, mushroom said:

API integrates with business IT tools like CRM, email etc 

When you receive the messages from Vodafone for example with an offer if you don’t reply they disappear or if you type stop they don’t continue. If you go to a website and you see the WhatsApp symbol to “talk to us” when you send a msg that msg goes to a central management system and any of their employees with access to that system can reply without opening WhatsApp. Think of it as all msgs go to a computer and not a WhatsApp account. (Not exactly true but a reasonable example) 

So it’s basically just another communication method that looks at how customers communicate and have tailored it to an organisation rather than an individual ? 

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Posted (edited)
23 minutes ago, WILF said:

So it’s basically just another communication method that looks at how customers communicate and have tailored it to an organisation rather than an individual ? 

Yes and no. If you go to chatgpt.com (free and no info needed)  and type in “what are the rules of WhatsApp business API” it will give you a better understanding of how they’ve made the rules (really strict). It’s not just about how the customer can communicate but how businesses are allowed to use it to communicate with customers and then link the communication stream with their business apps and management systems to make it easier for them to speak with a customer (and visa versa) and hold the conversation more efficiently. The customer has the option to end the conversation or stop any further communication. So it gives the customer (you, me and Irene) all the control. For a business it just puts all communication streams that comes through it in one place and allows their employees to respond more effectively without the need for a dozen WhatsApp accounts.

Edited by mushroom
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A builder has 5 people handling clients enquires and a 100 lads on the job. Instead of 5 WhatsApp accounts and the 5 people adding the info manually to a database and then passing it manually to one of the teams. It all goes direct to a central place that all 5 have access to and then tagged to the right team/account to get the job done.

With an opt in they are allowed to then market the clients in the future for offers (half price extensions for example) but the clients can and do have the power to say stop and no more offers/msgs are allowed to be sent to that number.

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Posted (edited)
9 minutes ago, WataWalloper said:

What utter shite you peddling now you money mad munchkin haha haha 

Eh? I’m not ya jock cnut haggis sniffing shirtlifter. Meta sell it. I’m doing some market research… just want to see how prevalent it is in SMBs and how many are actually aware that most of the larger businesses you deal with online use it. If you’ve clicked a WhatsApp symbol on a website and it’s gone to a chat window, you’ve used it. 
 

You silly ‘Kin Farmfoods frozen square sausage :laugh: 

Edited by mushroom
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