It's rubbish isn't it?
It's also a very odd business model? The foodstuffs that are fresh like the veg and so on will be locally sourced, UK at least, that makes good sense. But a lot of the other stuff will be imported, from Europe probably, and I just don't see how they decide one region or another gets it or doesn't? I can understand Scotland as a region......... but just Weston Supe Mare in England? That's bonkers!